Click here to visit all of our Stores

The Sunglass Store Privacy Policy

Privacy & Cookie Policy
(Last updated December 26th, 2019)


This policy replaces all previous disclosures we may have provided to you about our privacy practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. Any changes to this policy will become effective upon posting of the revised policy on TheSunglassStore’s Website. If there are material changes to this policy or our privacy practices, we will notify you prior to their becoming effective, and we will seek your consent where required. and its family of websites includes:,,,,,,, and (individually and collectively the "sites", "eoutletstores", "we", "us", "our", "they", "websites", "the sites") values its relationship with you and is committed to protecting your privacy (and has been since 2009). eOutletStores does not disclose, share, sell, lease, license or rent any part of your data to outside third parties for direct marketing purposes. We only share select information as needed in order to process and fulfill our obligations on your orders. Please review this Privacy Policy carefully to understand, what information we collect, how we will useit, and the measures we take to protect your personal information.
Our goal is to provide you with an outstanding shopping experience while at the same time allowing you to browse safely while visiting any one of our sites.
eOutletStores does not disclose, sell, rent, lease or share any of your personal information to third-parties for the purpose of direct marketing to you.

What this Privacy Policy covers?

This Privacy Policy covers eOutletStores processing and storing as data controller of your personal information, includinginformation we receive when you use eOutletStores or share information with any of the eOutletStores websites. Please take a moment to familiarize yourself with this policy and contact us if you have any questions.
This Privacy Policy does not apply to the practices of companies that eOutletStores does not own or control, or to individuals whom eOutletStores does not employ or manage, including any of the third parties from which eOutletStores may obtain or to which eOutletStores may disclose user personal information as set forth in this policy. The practices of such third-parties are governed by their respective privacy policies.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information. Our systems use up-to-date, industry-standard technologiesand processes to secure your information. Your personal information is contained on secure servers behind secured networks and is accessible only by company approved and authorized personnel whohave been granted special access rights to such systemssolely for the purpose of providing customer service and fulfilling our obligations to process your orders, and these authorized individuals are required to keep the information secure and confidential at all times.
Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your personal information, we cannot ensure or warrant the security of any information transmitted or submitted to us.
When you place orders or access your personal information, we offer the use of secure servers. All information including sensitive credit information you supply is transmittedencryptedusing 128bit Secure Socket Layer (SSL) technology and then encrypted back into our databases to be accessed only as stated below.

How we may use the information we receive about you?

We may use your personal information for the following purposes as a need to fulfill our obligations between you and us:

  • to process your orders placed by you on the sites;
  • to utilize the information for your customer service needs;
  • to manage your account and orders when applicable;
  • to notify you by email or telephone with updates or issues in regard to your orders and account;
  • to manage your participation in any of our sweepstakes, games, contests, rebates, and promotions in which you have chosen to participate;
  • to address any claims, you make resulting from the performance or non-performance of our agreement between you and us;
  • to protect our assets and prevent fraudulent transactions;
  • to validate credentials and authenticate customers when logging into your profile or making transactions in our different sites;
  • to process your payments.
Also, when applicable and subject to your expressed prior consent, we also may process your personal information for the following purposes:
  • to provide you information via email on upcoming sales and promotions
  • to provide you with special offers or special deals
  • for implementing business and website analytics;
    • to ensure that the information and content available on our site is presented in an effective manner;
    • to improve our sites so that they are easier to use;
    • to protect the integrity and operation of our sites; including troubleshooting issues, data analysis, testing, research and site improvement;
    • to make you aware of any changes to our site;
  • to bring legal action to protect your safety or rights or safety of other or rights of eoutletstores;
  • to comply with requests from authorized law enforcement authorities;
  • to comply with merchant account and credit card processors.


What information do we collect and/or receive from you and about you?

We collect information from you when you visit the website, and/or when you create an account and/or you register on any of the sites, and/or when you place an order, when you enter a contest or sweepstakes, when you sign up to receive special offers or daily deals, when you respond to surveys or communications such as email, or when you participate in a site feature or service.
When you make a purchase on any one of the eOutletStores family of sites,an account is created which allows your personal information to be stored in our system and shared to all eOutletStores sites for your convenience of logging in, checking orders and with respect to future purchases on any of the sites.IMPORTANT NOTICE: Your payment information is not stored on the site or shared with any of the eOutletStores family of sites. Only personal information and password is stored and shared within the family of websites. The information is stored in the form of a "cookie” in your computer (for additional information regarding cookies, please see below). Even though you need cookies to be enabled to make an online purchase, it is not necessary to save information via cookies if you choose not to, though the sites will not function properly without cookies.
By creating an account with eOutletStores, your checkout will be quicker and more efficient, with easy access to your order history, shipping preferences, and special offers.
When you make a purchase by placing an order on the site for merchandise or services, we will ask you to providethe following: full name, billing address, city, state zip code, email address, a shipping address (if different than your billing address), contact phone numbers, and we'll ask you to create a userid and an account password. You will also need to provide payment information, if applicable, such as your credit card number, the expiration date and the card security code, gift card code #, rewards program id#, coupon/promo codes and/or other pertinent information in regard to completing the sale and keeping your purchase history. We may also from time to time ask you optional questions which you may voluntarily select to answer or not answer and we will use to create a demographic profile of our store visitors. You may, however, continue to visit our site anonymously.
We may also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is never used for direct marketing purposes and is only used for the purpose of fulling the order and to communicate if necessary, about any concerns related to the purchase.

How long do we retain the information?

We may retain the information indefinitely or at a minimum 5 years following a customer's last contact with us. You may access your information by logging into your account under the customer service navigation on any of the eOutletStores sites.

Mobile Phone Information

Except as necessary to provide you with requested mobile messaging, as required by law, to avoid liability, or to protect our rights or property, we will not disclose your personal Mobile Phone information to any persons or entities outside of our company, nor lease, license, rent, transfer, disclose disseminate or otherwise grant access to such information.

Purchasing from the eOutletStores family

We guarantee you will only pay for authorized items that you have ordered, plus any shipping fees and sales taxes as applicable.


Like many websites, we use "cookies" and gather information about visitors and their visits to our websitesto enhance your shopping experience.
Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you have your setting set to allow cookies) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.
There are cookies for different purposes and for your information we use;

  • necessary cookies; are vital to how you view and navigate through our site, they allow you to add items to your shopping cart and remember the items as you browse through the pages of the site, they carry information as you browse the site so that when you are ready, you may complete the order process. Necessary cookies also remember the images you may click on so that they download faster the next time you click or navigate through pages on the site. Necessary cookies cannot be disabled on our site by the user.
  • analytical cookies;are used to help us understand customer preferences based on previous or current site activity, which enables us to provide you with improved services, faster loading pages, and feature items which may interest you. We also use analytical cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and enhanced tools in the future. You may opt-out of analytical cookies.
  • Google Analytics (GA) - Google Analytics is a free website tool that collects anonymized data on individuals; aggregates it; and provides reports on where users came from, what pages they looked at, and so on.We use Google Analytics for aggregated, anonymized website traffic analysis. In order to track your session usage, Google drops a cookie (_ga)with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable personal information like email, phone number, name, etc. GA also has access to your IP Address but it is not identifiable to your personal information. We use GA to track aggregated website behavior, such as which pages were looked at, how long a user viewed a page, how many pages were looked at, which items were clicked on and so on. This information is important to us for improving the user experience and determining site functionality and effectiveness.

    If you would like to access what browsing information we have - or ask us to delete any GA data - please delete your _ga cookies in your browser settings, contact us via email [email protected], and/or install the Google Analytics Opt-Out Browser Add-On which you can get at and you may view Googles privacy policy at

You can also choose to have your computer warn you each time a cookie is being stored, or you can choose to turn off all cookies altogether, although with cookies disabledmost all websites will not work properly. You manage cookies through your browser settings. For example, some common browsers are (Chrome, Firefox or Internet Explorer 11, Safari, Opera) Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service. By placing orders over the phone, you will still need to give your personal information as described above to the customer service representative.


How do we use your information?

We may use the information we collect from you when you create an account, register/sign up to receive an e-newsletter, sign up for special offers, daily deals, purchase products, enter a contest or promotion, respond to a survey, questionnaire, or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To administer a contest, promotion, survey or other special offer.

If you have opted-in to receive our special offers email newsletter, we may send you periodic emails which may feature a variety of product offers as well as some links to offers from third-party advertisers. If you would no longer like to receive promotional emails from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive email newsletters, you will not receive these emails. Visitors who register or participate in other site features such as marketing programs and/or 'members-only' content, will be given a choice whether they would like to be on our email list and receive email communications from us.
We will not disclose any of your personal information to any of our third-party advertisers at any time including in any of our emailsto you. However, it is understood and agreed upon, if you choose to do business with or visit a third-party advertiser's website you must be sure to read their privacy policy and understand how they may share your data as our privacy policy will not apply on their website.


Do we disclose the information we collect to outside parties?

No, we do notdisclose, sell, trade, or transfer your personal information to any outside parties, or third-party businesses or advertisersfor direct marketing purposes. The term "outside parties" and "third-party" includes sales and marketing companies unrelated to eOutletStores.
We, like many businesses, offer products from third-party suppliers (also known as product consolidators and dropshippers), of which, in order to fulfill your order for these specific products, require we provide your shipping information. We will only provide to the third-party supplier your shipping information which only includes:

  • Ship to; Full Name
  • Ship to; Address
  • Ship to; City, State, Zip Code.
We do not provide any other personal informationto our third-party suppliers. Our third-party suppliers do not use or sell your shipping information to any companies for direct marketing purposes.
We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.


How can you opt-out, remove or modify information you have provided to us?

If you wish to opt-out of an email subscription, please do so by changing your preferences in the "Customer Registration" section. Please note that due to email production schedules you may receive any emails already placed into production.
To delete all of your online account information from our database, login into the "Customer Registration" section of our site and remove your shipping addresses, billing addresses and contact information. Please note that we may maintain an individual's information for a minimum of 5 years, aboutanypurchase transactions, in order to service that transaction, as well as for general record keeping, and government compliance.


If you are a California resident,as January 1st, 2020, (CCPA)California Shine the Light Lawpermits you to request information one time each year per household regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes.
eOutletStores does not disclose, sell, rent or lease any of your personal information to third parties for direct marketing purposes.
If you would like to make a formal request please submit an inquiry to the following address:
Attn: eOutletStores California Law Request
PO Box 16766
Clearwater, FL 33766
Please specify in a letter that you want your "eOutletStores California Shine the Light Notice." Please allow 30 days for a response.

email: [email protected] - in the Subject field please enter - "eOutletStores California Shine the Light Notice."

Under 18

California law also permits minors to request and obtain deletion of certain posted content. For additional information or to make such a request, please contact us by emailat [email protected] In the subject line please state - "Under 18 California Resident"
California Consumer Privacy Act (CCPA) of 2018. Effective January 1, 2020, if you reside in California then you have the following rights:
1. You have the right to opt-out of the sale of your Personal Information.2. You have the right to request the deletion of your Personal Information.3. You have the right to request us to disclose to you the following, no more than twice in a 12-month period:

  • Categories of Personal Information we collected about you during the preceding 12 months.
  • Categories of sources from which we collected the Personal Information during the preceding 12 months.
  • Business or commercial purpose(s) for collecting or selling your Personal Information during the preceding 12 months.
  • Categories of third parties with whom we share the Personal Information during the preceding 12 months.
  • Specific pieces of Personal Information we collected about you during the preceding 12 months.
  • Categories of Personal Information we have sold and categories of third parties to whom the information was sold to during the preceding 12 months.
  • Categories of Personal Information we disclosed about you for a business purpose during the preceding 12 months.



Our Services are not directed to persons under age 13 in the U.S., or the equivalent age in other jurisdictions (such as 16 in the EU). Users must be at least this age to access, use, or register for the Services. We do not knowingly collect, use, or disclose personal information from persons under this age without verifiable parental consent. If we learn that we have collected the personal information of a user under this age without first receiving verifiable parental consent, we will take steps to delete the information as soon as possible.
If you are a parent and you think we have inadvertently collected personal information from your child who is under this age, you may contact us to request instructions on how to delete this content from the Services. Contact us at [email protected]

Third party links

In an attempt to provide you with increased value, we may at times include network advertisers' links on our sites which, if clicked, will take you off of our site and to another website not controlled by us. These companies are called "network advertisers". We do not provide any personally identifiable information to these network advertisers at any time. Network Advertisers who we have chosen to placespecific advertisement links on our website or in our emails may also use cookies and web beacons to collect personal and non-personally identifiable information. You may not realize this information is being collected. In some cases, we may have access to information from web beacons and cookies used by network advertisers on the site and this information may permit us to identify other sites that you have visited that are also associated with the network advertiser.
Important Notice: Once you have clicked on an advertisement link and have left our Site, our Privacy Policy no longer applies and you must read the privacy policy of the advertiser to see how your personal information will be handled on their site. You should contact these advertisers directly if you have any questions about their use of the information that they collect. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including any broken links or problems accessing the sites).

Changes to our policy

We reserve the right to change this policy at any time. If we decide to change our privacy policy, we will post any changes on this page. Policy changes will apply only to information collected after the date of the change.

Online policy only

This online privacy policy applies only to information collected through our websites and in regard to our websites.

Terms and conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers and limitations of liability governing the use of our website.

Your consent

Your use of family of websites constitutes your agreement and consent to all terms contained within this privacy policy.

Questions and feedback

We welcome your questions, comments and concerns about privacy. Please send us any and all feedback pertaining to privacy or any other issue
Customer Service
PO Box 16766
Clearwater, FL 33766
(888) 613-7176

By Email: [email protected]

Please Note:

Do Not Return Merchandise to the Address Above.
Our mailing address above is for correspondence only. Please do not return merchandise to this address! Consult the Returns Policy posted on the individual store websites for specific instructions regarding shipping returns. Thank you.